Dula Adir is a leading art director in the Israeli television industry, with over two decades of extensive experience.
A graduate of the Holon Institute of Technology (HIT) with a Bachelor’s degree in Communication and Psychology, Dula combines theoretical knowledge with broad practical skills in design and artistic management.

Over the years, she has designed sets, studios, and shooting spaces, leading a wide range of projects for television series, reality shows, studio programs, promos, and commercials — always emphasizing quality, innovation, and attention to detail.

Among her most notable work, Dula has served as the artistic director of the flagship program Big Brother for the past 10 years, and has overseen the artistic direction of the last four seasons of the series The Jews Are Coming projects that have become iconic in the Israeli television landscape.