The creative, strategy and branding boutique BANI & GOLD was founded by Maryan Bani and Guy Gold, a couple in life and business partners with over 30 years of combined experience.

Throughout their careers, they have led creative teams at advertising agencies, digital companies and tech firms, served as VPs of Creative, built departments from the ground up, lectured, and worked with some of Israel’s biggest brands. Maryan’s background is rooted in art direction and branding, while Guy’s comes from strategy and copywriting. In recent years, they have focused on and specialized in AI, becoming early adopters and explorers of the field in Israel. Today, generative AI is a natural part of their creative toolkit.

They used to crack briefs. Today, they crack brands.

Maryan and Guy love stories. Stories about people, brands and life itself. They believe every brand has a truth of its own, something uniquely distinctive that gives people a reason to choose it over the competition. Their work begins with uncovering that truth, even when the brand itself hasn’t discovered it yet, and distilling it into a story only that brand can tell.

Both are deeply sensitive to words and visuals, and obsessive about the smallest details — the kind that can spark some pretty big debates between them. This sensitivity is an integral part of their process. They listen, observe, research, question and pay attention to the things others might overlook.

They turn all of this into strategy and creative that transform a brand’s story into its most powerful marketing weapon. Not just a story that is sharp, compelling and true to the brand, but one that delivers results and moves the needle.