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Or Taicher is a film director, creator, and creative entrepreneur who bridges the worlds of advertising and human emotion.
He believes that a great commercial succeeds when it moves people, when it stirs something inside and makes the viewer feel part of a larger story.
Or’s extensive social impact work is what sets him apart in the commercial landscape.
As the founder of the global initiative Koolulam a mass musical experience that has united millions of people around the world, he learned how to open hearts, spark connection, and create shared emotion.
That same energy and depth are what he brings to set, crafting authentic, heartfelt, and unforgettable moments in commercial storytelling.
He has directed high-impact campaigns that reached millions worldwide and sparked large-scale shifts in public consciousness for organizations such as Vegan Friendly, the LGBTQ Association, Krembo Wings, and the Office of the President of Israel.
He also created the subversive comedy series Not Everything Is Pink and Israel’s first branded web series, Like Maya.
In the commercial world, he has worked with brands such as Bank Mizrahi, Durex, SMLT (Fiat Group), Tnuva, Samsung, the Ministry of Health, LAPAM, and Ethosia.
always focusing on story, authenticity, and emotional resonance that connects brands with people.
To him, advertising is a creative playground,
a space to experiment, to be bold, and to tell stories that linger long after the screen goes dark.
He brings to every project the depth of cinema, the sensitivity of a human being, and the courage of an artist unafraid to move audiences out of their comfort zones by creating a new visual and emotional language, one that helps them see reality just a little differently.
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