Ronen is a content creator with over a decade in advertising who spent his formative years bouncing between Los Angeles and Herzliya.
Experiencing two cultures from both the inside and the outside resulted in a comic existence where a mistaken translation would not only create an funny exchange but could also develop into an idea that was completely novel, exciting, and new.Ronen first dabbled in content creation while working on the Felix Z website together with Niv Majar and Roy Kafri.
Later in his career, he wrote for SodaStream during its most vibrant period, and participated in international campaigns where he was tasked with conceiving and writing for mega-screens in Times Square and Shibuya, Japan, including one of the most viral Israeli advertisements at the time.
Ronen believes that emotion and appeal are discovered through an accurate understanding of the product, the consumer, and where they meet in the middle. Advertisements can be more than just advertisements. They can be weird, funny, shocking, or exciting. The most important factor is to be memorable.