Yael is a director and content creator specializing in projects that deliver a strong emotional impact to the viewer.

Her works have garnered millions of views online. Among the most popular: an inspiring surprise encounter between Neta Barzilai and young girls with negative body image. A moving series where children with chronic illnesses dress as superheroes and save the day. A collection of intimate interviews that tackle intense personal and social issues that resonate with the public and inspire change.

Yael has the unique ability to discover and create the perfect visual companionship between brand, product, and idea, thus establishing a lasting connection with the audience. As a “director of people”, it’s her authenticity and honesty that brings the most out of her subjects and actors. They trust her, open their hearts to her, and they know they’re in good hands.
Recently, Yael has served as director and video content manager of Mako’s website, as well as continuing her work as a director in the commercial department of Keshet 12. Today, Yael is focused on expanding her repertoire to include not just the direction of advertisements, but the creation of commercial formats, documentary projects, and marketing content of all kinds.