Roni is a director with an amazing sense of design, Roni directs commercial and music videos and always knows how to capture a moment, turning that moment into a magical one. She holds a BA in visual communication from Shenkar” College of Engineering and Design, and an MFA from Bezalel Academy of Art, there she established her rare ability to create beautiful images along with the understanding of rhythm and holistic vision. Those skills led her to work with “Bat Sheva” – Israel’s leading dance company, where she designs, edits and directs. Her work with the company was displayed at the Israel Museum in Jerusalem, earning her many praises. Roni directed many music videos working side by side with leading musicians and is also the artistic advisor of the well known “Heiman Brothers Films”. Through all of her work, Roni is always finding new creative ways to deliver a story in a fresh and different way.

Roni’s website: roniazgad.com